"Join Sandy Stein on this wonderful, humor-filled journey through the retail landscape of the past century! Part history, part memoir, and all applicable to today’s shift from merchandising goods to staging retail experiences.”
—B. JOSEPH PINE II, CO-AUTHOR OF THE EXPERIENCE ECONOMY
Sanford Stein's industry recognized work lifts the veil on the behind-the-scenes, psychological, emotional, and design constructs that separate defining brands from also-rans. It also takes an in-depth look at how technology has provoked unprecedented industry disruption but at the same time has sowed the seeds for the “virtual” reinvention of retail. Stein shares stories about his notable clients and mentors who have played leading roles in his forty-plus-year career in retail planning, trend forecasting, and design.
"In this debut memoir, Stein combines personal reminiscences with business insights derived from half a century of experience, both as the child of a midcentury retailer and as an experienced designer and brand manager. Stein places his story within the context of cultural and geographic trends. Born shortly after the end of World War II, he grew up in Milwaukee’s Jewish community and was part of the family business. His father and uncle opened a jewelry and toy store, then a small chain of drugstores. Although he studied interior design and initially pursued it as a career, Stein found himself returning to his retail roots in recent decades as companies began to understand the importance of managing the customer’s entire shopping experience." —Kirkus Review, September 2, 2014
Sandy Stein is offering personalized and signed copies of RETAIL SCHMETAIL for the special price of $20.00, including postage (with-in the adjacent 48 states). Simply make a PayPal payment to email@example.com and your book will be on the way.